At SoftShox, we believe knowledge is power — especially when it comes to protecting the brain. Whether you're an athlete, a parent, a coach, or someone who simply cares about safety, you've probably encountered a swirl of confusing or contradictory information about helmets, concussions, or brain health. We get it. Sorting fact from fiction isn’t easy.

In recent years, the scientific community has made significant strides in understanding the long-term consequences of repetitive head impacts (RHI), shedding light on the silent but serious damage that accumulates with each jolt to the brain.

Despite passing rigorous certification tests, many helmets used in bike riding, snow sports, and equestrian activities may be fundamentally flawed in how they protect the brain. A growing body of research suggests these helmets are often too stiff, leading to a troubling trend: people walking away with head injuries even though their helmets show little to no visible damage.