Protection for Humans. Not Crash Test Dummies
SoftShox is a safety technology company setting a new standard of protection, so people can live, work, and play with confidence and control.
SoftShox creates Adaptive Impact Protection that helps manage real-world impacts—not just the laboratory conditions safety products are built to pass.
Adaptive Impact Protection
A New Catagory
Our state-of-the-art wearable hydraulic pads adapt and respond continuously to changing impacts rather than optimizing for a single test scenario.
Science Forward.
Built by doctors and scientists with decades of brain injury expertise. Invented in Stanford, advanced through NIH-supported research.
Researched, tested and validated.
Athlete Approved.
“A huge difference maker. I feel better after games and the chinstrap is comfortable too.”
— Elijah Higgins, NFL Athlete
Human to the Core.
We are athletes, service members, and parents who are passionate about protection.
The most innovative Chinstrap on the market.
Guardian FLEX SoftShox Chinstrap
First football safety chinstrap, reducing HARM by up to 35%. Launched in the NFL in 2025, available for everyone today
What is your passion?
Our team is building SoftShox into many different products. Be the first to know about new product releases by signing up for product alerts.
Cycling
Industrial
Football
Snow Sports
