Protection to Match the Potential
Forged in Football. Coming soon to Youth Cycling.
The Problem
Cycling is the leading cause of Sports TBI in the United States according to the CDC. Youth account for nearly 40% of ED visits for bicycle-related TBI. In cars, kids ride in car seats. On boats, kids wear life jackets. For bike helmets, despite differences in size, speed, and strength, helmets for Adults and Children are tested using the same impact masses, impact velocities, and thresholds of performance.
Our Answer
SoftShox Youth Bike Helmet
The first force reducing bike helmet using liquid hydraulics designed specifically for kids. Currently under development and anticipating limited release in 2027, prototypes have been documented to reduce academic injury risk metrics by over 90% in laboratory testing (paper). Designed by our engineers and equipped with SoftShox hydraulic pads, this helmet will be comfortable with adjustable fit system for ages 5-12.
Power of Hydraulics
Uses the same liquid hydraulic SoftShox technology used in our football chinstrap
Benefits
Crashes do not only happen at the high speeds tested by standards bodies. Tested against five commercially-available youth bike helmets, including those with premium-priced “ingredient” technologies, this helmet sets a new standard for protection. Source: Towns, et al (link)
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