Real life happens between the test conditions
SoftShox is an innovative technology that makes products safer
Traditional pads are tuned to pass lab tests based on outdated assumptions and averages. Our state of the art wearable hydraulic pads adapt and respond continuously to changing impacts - any Angle, any Blow, any Condition - so you are always protected.
Lab tested.
Athlete approved.
“The chinstrap was great this season”
— Elijah Higgins, NFL Athlete
Softshox is about protection, that works as hard as you do. Designed to adapt to real-world impacts regardless of whether you’re riding a bike, racing around a track or building a skyscraper.
Cycling
Industrial
Football
Snow Sports
Military
Lacrosse
Scientists by trade.
Athletes by experience.
We are scientists and engineers - with PhDs, MDs and all sorts of other degrees - who have spent decades developing products to keep people safe when they live, work, and play. We have also been in the game, striving for victory and sometimes suffering the same types of injuries we work to prevent. We bring that passion to our work every single day.
It Started With A Problem We Couldn’t Ignore
Starting a company doesn’t happen overnight. It starts with friendships forged over decades - in the classroom, on the gridiron, and in the laboratory. Add a lifetime of experience that “certified” protection continues to fail athletes. The result, SoftShox.
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