Designed to Protect what matters
SoftShox is an innovative technology that makes products safer
Our state-of-the-art technology translates the energy-absorbing power of liquid hydraulics into a wearable form, reducing HARM by more than ⅓ when compared to traditional helmets.
Lab tested.
Athlete approved.
Cycling
Industrial
Football
Snow Sports
Military
Lacrosse
Featured Product
Guardian FLEX™ Chinstrap powered by SoftShox™
First-ever safety chinstrap, incorporating liquid hydraulic technology. Used by the NFL and College NCAA athletes.
Move, Perform, and Live
with Confidence
Our Story
Softshox was founded in 2022 with a mission to reduce traumatic brain injury—one deeply personal to address a fundamental flaw in traditional helmets: their rigid design limits their ability to effectively absorb impact.
SoftShox was named a Most Innovative Company by Fast Company in 2026 for the development of the first-of-its-kind football safety chinstrap that debuted in the NFL and NCAA.
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