Protecting what matters most.
SoftShox is an innovative technology that makes lives safer.
Designed to absorb and dissipate energy more effectively than traditional foam or plastic-based protection.
Our state-of-the-art wearable hydraulic pads adapt and respond continuously to changing impacts
Science Forward.
Built by doctors and scientists with decades of brain injury expertise. Invented in Stanford, advanced through NIH-supported research.
Athlete Approved.
“A huge difference maker. I feel better after games and the chinstrap is comfortable too.”
— Elijah Higgins, NFL Athlete
Human to the Core.
We are athletes, service members, and parents who are passionate about protection so you can live, work, and play with confidence.
The most innovative Chinstrap on the market.
Guardian FLEX SoftShox Chinstrap
First football safety chinstrap, reducing HARM by up to 35%. Launched in the NFL in 2025, available for everyone today
What is your passion?
Our team is building SoftShox into many different products. Be the first to know about new product releases by signing up for product alerts.
Cycling
Industrial
Football
Snow Sports
